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7320 Market research and public opinion polling
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Corresponding CPA codes
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73.20.1 Market research and similar services
This category includes:
- market analysis, analysis of competition and behaviour of consumers
- use of research monographs, statistics, econometric models, surveys etc.
This category excludes:
- advertising services, see 73.1
- public opinion polling services, see 73.20.20
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73.20.11 Market research services: qualitative surveys
This subcategory includes:
- market analysis, analysis of competition and behaviour of consumers
- use of research monographs, statistics, econometric models, surveys etc.
- (in-depth) interviews with one or several persons with open answers not to be quantified in intervals – often based on case studies
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73.20.12 Market research services: quantitative ad-hoc surveys
This subcategory includes:
- market analysis, analysis of competition and behaviour of consumers
- use of research monographs, statistics, econometric models, surveys etc.
- surveys that are carried out only once and the answers can be grouped by intervals
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73.20.13 Market research services: quantitative continuous and regular surveys
This subcategory includes:
- market analysis, analysis of competition and behaviour of consumers
- use of research monographs, statistics, econometric models, surveys etc.
- surveys that are carried out on a regular basis and the answers can be grouped by intervals
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73.20.14 Market research services other than surveys
This subcategory includes:
- market analysis, analysis of competition and behaviour of consumers
- use of research monographs, statistics, econometric models, surveys etc.
- market research without carrying out surveys using already existing information from different sources
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73.20.19 Other market research services
This subcategory includes:
- market analysis, analysis of competition and behaviour of consumers
- use of research monographs, statistics, econometric models, surveys etc.
- 73.20.2 Public opinion polling services
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73.20.20 Public opinion polling services
This subcategory includes:
- investigation services designed to secure information on public opinions regarding social, economic, political and other issues
This subcategory excludes:
- similar investigation services designed to gather intelligence on consumer attitudes and preferences, see 73.20.1