7320 Market research and public opinion polling


Corresponding CPA codes

  • 73.20.1 Market research and similar services

    This category includes:

    • market analysis, analysis of competition and behaviour of consumers
    • use of research monographs, statistics, econometric models, surveys etc.

    This category excludes:

    • advertising services, see 73.1
    • public opinion polling services, see 73.20.20
  • 73.20.11 Market research services: qualitative surveys

    This subcategory includes:

    • market analysis, analysis of competition and behaviour of consumers
    • use of research monographs, statistics, econometric models, surveys etc.
    • (in-depth) interviews with one or several persons with open answers not to be quantified in intervals – often based on case studies
  • 73.20.12 Market research services: quantitative ad-hoc surveys

    This subcategory includes:

    • market analysis, analysis of competition and behaviour of consumers
    • use of research monographs, statistics, econometric models, surveys etc.
    • surveys that are carried out only once and the answers can be grouped by intervals
  • 73.20.13 Market research services: quantitative continuous and regular surveys

    This subcategory includes:

    • market analysis, analysis of competition and behaviour of consumers
    • use of research monographs, statistics, econometric models, surveys etc.
    • surveys that are carried out on a regular basis and the answers can be grouped by intervals
  • 73.20.14 Market research services other than surveys

    This subcategory includes:

    • market analysis, analysis of competition and behaviour of consumers
    • use of research monographs, statistics, econometric models, surveys etc.
    • market research without carrying out surveys using already existing information from different sources
  • 73.20.19 Other market research services

    This subcategory includes:

    • market analysis, analysis of competition and behaviour of consumers
    • use of research monographs, statistics, econometric models, surveys etc.
  • 73.20.2 Public opinion polling services
  • 73.20.20 Public opinion polling services

    This subcategory includes:

    • investigation services designed to secure information on public opinions regarding social, economic, political and other issues

    This subcategory excludes:

    • similar investigation services designed to gather intelligence on consumer attitudes and preferences, see 73.20.1