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479100 Retail sale via mail order houses or via Internet

This type includes retail sale activities via mail order houses or via Internet, i.e. retail sale activities where the buyer makes his choice on the basis of advertisements, catalogues, information provided on a website, models or any other means of advertising and places his order by mail, phone or over the Internet (usually through special means provided by a website). The products purchased can be either directly downloaded from the Internet or physically delivered to the customer.

This type includes:

  • retail sale of any kind of product by mail order
  • retail sale of any kind of product over the Internet

This type also includes:

  • direct sale via television, radio and telephone
  • Internet retail auctions

This type excludes:

  • retail sale of motor vehicles and motor vehicles parts and accessories over the Internet (see groups 451, 453)
  • retail sale of motorcycles and motorcycles parts and accessories over the Internet (see 454000)

direct sales; E-Commerce; internet sale; mail order; online shopping; Online trade, mail order; teleshopping

Codification rules

Priority in case of multiple activities

If production, repair and sales activities are carried out, the priority is as follows :

- if production and sale: production takes priority
- if production and repair: production takes priority
- if repair and sale: repair takes priority

Definition of retail trade (47)

Different selling methods:
- Specialised shop: certain type of selling NOGA: 472… - 477…
- Non-specialised shop: sale of a large range of products, NOGA: 471…
- Outside shop: on stalls, markets, internet, etc. NOGA: 478… - 479…

Food retail trade:
- NOGA 4711… Non-specialised food shops (supermarkets, etc.)
- NOGA 472… Specialised food shops
- NOGA 478100 Sale via stalls and markets
- NOGA 479100 Sale via mail order houses or via internet
- NOGA 479900 Sale via door-to-door salespersons or vending machines
- NOGA 01…. Farm products sold by the farmer
- NOGA 56…. to be consumed on-site

Trade

Definition of wholesale trade (46 et 45):
- Resale to another enterprise, to industrial and commercial users, to collectivities, to professional users or to wholesalers.

Excluded:
- - any transformation of products

Remark:
Note that 479100 - mail order or internet sales is only to be used when the company sells all kinds of products (clothes, electronics, etc.) for retail trade.
If the company sells specific products (e.g. books only) the sales channel is no longer considered, but the product in the corresponding retail sector.

A wholesaler (NOGA 46) sells these goods to businesses. A retailer (NOGA 47) sells its products to the final consumer. If both activities are carried out without predominance, retail trade (47) takes precedence.

Retail sale via mail or internet

If an enterprises makes online sales of a certain type of product, it should be coded under the sale of that commodity.

If an enterprise makes online sales of all types of product that concern several fields, then it should be coded under 479100.