7312 Media representation


Corresponding CPA codes

  • 73.12.1 Sale of advertising space or time on a fee or contract basis

    This category includes:

    • sale or leasing services of advertising space or time on a fee or contract basis
    • services of media buying agencies, which buy media space or time on behalf of advertisers or advertising agencies

    This category excludes:

    • public relations and communication services, see 70.21.10
  • 73.12.11 Sale of advertising space on a fee or contract basis in print media

    This subcategory includes:

    • sale or leasing services of advertising space on a fee or contract basis in print media
    • services of media buying agencies, which buy media space in print media on behalf of advertisers or advertising agencies

    This subcategory excludes:

    • sale of advertising space in print media by publishers, see division 58
  • 73.12.12 Sale of television/radio advertising space or time on a fee or contract basis

    This subcategory includes:

    • sale or leasing services of television/radio advertising space or time on a fee or contract basis
    • services of media buying agencies, which buy media space or time on behalf of advertisers or advertising agencies

    This subcategory excludes:

    • sale of advertising space in television/radio by broadcasting companies, see 60.10.30, 60.20.30
  • 73.12.13 Sale of Internet advertising space or time on a fee or contract basis

    This subcategory includes:

    • sale or leasing services of Internet advertising space or time on a fee or contract basis
    • services of media buying agencies, which buy media space or time in Internet on behalf of advertisers or advertising agencies
  • 73.12.14 Sale of events related advertising

    This subcategory includes:

    • sale or leasing services of events related advertising space or time on a fee or contract basis
    • services of media buying agencies, which buy media space or time on behalf of advertisers or advertising agencies
    • sale of naming rights for tournaments, stadiums etc.
  • 73.12.19 Other sale of advertising space or time on a fee or contract basis

    This subcategory includes:

    • other sale or leasing services of advertising space or time on a fee or contract basis
    • services of media buying agencies, which buy media space or time on behalf of advertisers or advertising agencies
    • sale of advertising space or time on billboards, buildings, vehicles etc.
    • sale of advertising space or time in electronic media other than on-line
    • sale of advertising time in video and motion pictures (product placement)
  • 73.12.2 Re-sale of advertising space or time on a fee or contract basis
  • 73.12.20 Re-sale of advertising space or time on a fee or contract basis