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7312 Media representation
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Corresponding CPA codes
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73.12.1 Sale of advertising space or time on a fee or contract basis
This category includes:
- sale or leasing services of advertising space or time on a fee or contract basis
- services of media buying agencies, which buy media space or time on behalf of advertisers or advertising agencies
This category excludes:
- public relations and communication services, see 70.21.10
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73.12.11 Sale of advertising space on a fee or contract basis in print media
This subcategory includes:
- sale or leasing services of advertising space on a fee or contract basis in print media
- services of media buying agencies, which buy media space in print media on behalf of advertisers or advertising agencies
This subcategory excludes:
- sale of advertising space in print media by publishers, see division 58
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73.12.12 Sale of television/radio advertising space or time on a fee or contract basis
This subcategory includes:
- sale or leasing services of television/radio advertising space or time on a fee or contract basis
- services of media buying agencies, which buy media space or time on behalf of advertisers or advertising agencies
This subcategory excludes:
- sale of advertising space in television/radio by broadcasting companies, see 60.10.30, 60.20.30
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73.12.13 Sale of Internet advertising space or time on a fee or contract basis
This subcategory includes:
- sale or leasing services of Internet advertising space or time on a fee or contract basis
- services of media buying agencies, which buy media space or time in Internet on behalf of advertisers or advertising agencies
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73.12.14 Sale of events related advertising
This subcategory includes:
- sale or leasing services of events related advertising space or time on a fee or contract basis
- services of media buying agencies, which buy media space or time on behalf of advertisers or advertising agencies
- sale of naming rights for tournaments, stadiums etc.
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73.12.19 Other sale of advertising space or time on a fee or contract basis
This subcategory includes:
- other sale or leasing services of advertising space or time on a fee or contract basis
- services of media buying agencies, which buy media space or time on behalf of advertisers or advertising agencies
- sale of advertising space or time on billboards, buildings, vehicles etc.
- sale of advertising space or time in electronic media other than on-line
- sale of advertising time in video and motion pictures (product placement)
- 73.12.2 Re-sale of advertising space or time on a fee or contract basis
- 73.12.20 Re-sale of advertising space or time on a fee or contract basis