73 Activities of advertising, market research and public relations

This division includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio, television, over the internet or other media, as well as the design of display structures and sites.

These advertising activities are often provided via advertising agencies and media representatives.

This division also includes market and opinion research (for example on the attitudes, values and behaviour of the population and of various socio-demographic and socio-economic groups with regard to economic, social and political issues). It also includes public relations and communication activities.

This division excludes:

• activities by which income is generated by advertising are classified according to the actual activity (e.g. publishing of advertising newspapers)
• sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class