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7311 Advertising agencies
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Corresponding CPA codes
- 73.11.1 Services provided by advertising agencies
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73.11.11 Full service advertising services
This subcategory includes:
- provision of the full range of advertising services, including planning, creation and execution services, such as: • selection of media to be used • design of advertisements, illustrations, posters etc. • writing of scenarios for advertising movies, placement in media, planning (without production) of advertising objects or films • organisation of direct marketing or direct mail advertising campaigns
This subcategory excludes:
- production and realisation of promotional or advertising motion pictures, see 59.11.12
- public relations services, see 70.21.10
- market research services, see 73.20.11
- photography services related to advertising, see 74.20.22
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73.11.12 Direct marketing and direct mailing services
This subcategory includes:
- the developing and organisation of direct marketing advertising campaigns, that is, organising sending of advertising and promotional messages directly to consumers, rather than via mass media
Includes methods such as direct mail and telemarketing.
This subcategory excludes:
- mailing services, see 82.19.12
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73.11.13 Advertising concept development services
This subcategory includes:
- creating the basic idea for an advertisement, drafting the words
- writing of scenarios for advertising movies
This subcategory excludes:
- graphic design for advertising purposes, see 74.10.19
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73.11.19 Other advertising services
This subcategory includes:
- aerial advertising services
- delivery services of free samples and other advertising material
- demonstration and presentation advertising services at point of sale
- sales promotion services (if no orders are received)
This subcategory excludes:
- publishing of trade advertising material, see 58.19.15
- modelling agency services, see 78.10.12
- advertising mailing services, see 82.19.12
- telemarketing services, see 82.20.10
- convention and trade show organisation services, see 82.30.1