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731100 Advertising agencies
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This type includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying. It includes:
- creation and realisation of advertising campaigns:
- creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
- creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding, etc.
- aerial advertising
- distribution or delivery of advertising material or samples
- creation of stands and other display structures and sites
- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
- promotion of products
- point-of-sale marketing
- direct mail advertising
- marketing consulting
This type excludes:
- publishing of advertising material (see 581900)
- production of commercial messages for television and film (see 591100)
- production of commercial messages for radio (see 592000)
- market research (see 732000)
- advertising photography (see 742001)
- convention and trade show organisers (see 823000)
- mailing activities (see 821901)
advertising; advertising agencies; advertising campaign planning; advertising campaign, realisation; advertising equipment, distribution; advisory services in advertising; air advertising; billposting; communication; courrier services; marketing; marking, promotion on cars, bus, auto; plastic greenhouse; product marketing