731100 Advertising agencies

This type includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying. It includes:

  • creation and realisation of advertising campaigns:
  • creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
  • creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding, etc.
  • aerial advertising
  • distribution or delivery of advertising material or samples
  • creation of stands and other display structures and sites
  • conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
  • promotion of products
  • point-of-sale marketing
  • direct mail advertising
  • marketing consulting

This type excludes:

  • publishing of advertising material (see 581900)
  • production of commercial messages for television and film (see 591100)
  • production of commercial messages for radio (see 592000)
  • market research (see 732000)
  • advertising photography (see 742001)
  • convention and trade show organisers (see 823000)
  • mailing activities (see 821901)

advertising; advertising agencies; advertising campaign planning; advertising campaign, realisation; advertising equipment, distribution; advisory services in advertising; air advertising; billposting; communication; courrier services; marketing; marking, promotion on cars, bus, auto; plastic greenhouse; product marketing

Corresponding NOGA2002 codes