7320 Market research and public opinion polling

This category includes:

• market analysis, analysis of competition, behaviour and consumption of consumers and users.
• use of research monographs, statistics, econometric models, surveys or existing data etc.

This category excludes:

• advertising services, see 73.1
• public opinion polling services, see 73.20.20

This subcategory includes:

• market analysis, analysis of competition, behaviour and consumption of consumers and users.
• use of research monographs, statistics, econometric models, surveys etc.
• (in-depth) interviews with one or several persons (e.g. focus groups) with open answers not to be quantified in intervals
• often based on case studies

This subcategory includes:

• market analysis, analysis of competition, behaviour and consumption of consumers and users.
• use of research monographs, statistics, econometric models, surveys etc.
• surveys that are carried out only once

This subcategory includes:

• market analysis, analysis of competition, behaviour and consumption of consumers and users.
• use of research monographs, statistics, econometric models, surveys etc.
• surveys that are carried out on a regular basis and the answers can be grouped by intervals

This subcategory includes:

• market analysis, analysis of competition behaviour and consumption of consumers and users.
• use of research monographs, statistics, econometric models etc.
• social media analysis using data from social media without carrying out surveys

This subcategory excludes:

• Market research services: data analysis using big data and other existing data, see 73.20.15

This subcategory includes:

• market analysis, analysis of competition, behaviour and consumption of consumers and users.
• use of research monographs, statistics, econometric models etc.
• market research analysis using already existing big data or other existing data from different sources without carrying out surveys.

This subcategory excludes:

• Market research services: social media analysis, see 73.20.14

This subcategory includes:

• market analysis, analysis of competition, behaviour and consumption of consumers and users.
• use of research monographs, statistics, econometric models, surveys etc.

This subcategory excludes:

• market research services: quantitative continuous and regular surveys, see 73.20.13
• market research services: social media analysis, see 73.20.14
• market research services: data analysis using big data and other existing data, 73.20.15

This subcategory includes:

• investigation services designed to secure information on public opinions regarding social, economic, political and other issues

This subcategory excludes:

• similar investigation services designed to gather intelligence on consumer attitudes and preferences, see 73.20.1