7330 Public relations and communication activities

This subcategory includes:

• advisory, guidance and operational assistance services, including lobbying, concerning methods to improve the image and relations of an organisation or individual with the general public, government, voters, shareholders and others
• any campaign to promote or improve the brand image of a company, organization, lobby, trade union, political party or state; e-reputation agencies, media training agencies; corporate communication.

This subcategory excludes:

• publishing of contents that include video, e.g. by influencers, bloggers and vloggers, see 59.11
• planning and creating services of advertising, see 73.11.01
• market research and public opinion polling services, see 73.20
• design and consulting services with respect to visual communication, see 74.12