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Swiss federal authorities

741200 Graphic design and visual communication activities

Information: This code has a codification rule

This type includes:

  • activities of graphic designers
  • graphic design of web pages
  • activities of communication designers
  • activities specialised in the design of messages and information, taking into account the characteristics and needs of people, corporate objectives, market attractiveness and dissemination media
  • design and consulting in the content and external appearance of campaigns and communication content; conception and design of visual images (corporate design) and media of corporate communication; brand design and brand updating; determination of visual language (form, colour, typography of publications, didactic illustration of complex and abstract contexts)

This type excludes:

  • design of computer-produced graphics for animations, see 591100
  • designing the structure of web pages applying principles of software engineering, see 621000
  • web design in combination with programming of web pages, see 621000

Website creation and design can be classified under two codes: use 621000 for technical development and functionality, and 741200 for aesthetics and communication (marketing, social media).

Is the design the product itself, or is it part of a broader advertising strategy? If the unit is designing the product itself, such as creating product designs or industrial designs, classify it under group 741. If the unit is designing as part of a broader advertising strategy, such as advertising design or promotional materials, classify it under 731100.