731100 Activities of advertising agencies

This type includes:

• provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
• planning and organising advertising and marketing campaigns
• placing advertisements in the media
• conceptual work on advertising messages
• managing the course of advertising campaigns
• creation and realisation of advertising campaigns:
• creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media
• creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding)
• aerial advertising
• distribution or delivery of advertising material or samples
• design of stands and other display structures and sites
• conducting marketing campaigns and other advertising services
• promotion of products
• merchandising
• point-of-sale marketing
• direct mail advertising
• marketing consulting
• influencer marketing

This type excludes:

• manufacturing of advertising material, see section C depending on the type of material
• manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
• installation of stands for fairs and exhibitions, see 433202
• publishing of advertising material, see 581900
• production of commercial messages for television and film, see 591100
• production of commercial product videos (including production of videos for social networks), see 591100
• publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 591100
• production of commercial messages for radio, see 592000
• content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independant of publishing the games, see 603900
• market research and public opinion polling, see 732000
• advertising photography, see 742000
• postal and mailing activities, see 821000
• convention and trade show organisers, see 823000
• advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity